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banner
- Short for "banner
advertisement". A graphic or image used for advertising on the
Internet.
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- impression
- A measure of how many times
a banner is displayed. Count one impression each time the banner is shown.
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- hit
- A questionable measure of
web site traffic. Count one hit each time a browser request is made from a
web server. For example, a page containing 5 images counts 6 hits each time
it is viewed (once for each image and once for the page itself). Page views
(see next item) is a much better way to measure traffic.
 - page
view
- A measure of how many times
a complete page is displayed. Count one page view each time a page is
displayed.
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- CPM
- Cost per thousand
impressions. A way to price banner ads. If an advertiser's CPM is $25 then
you get 1000 impressions of your banner on his/her site for $25.
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- CTR
- Click-through ratio. A
method of rating how many times a banner is clicked on. A ratio of the
number of times a banner is shown to the number of times it is clicked on.
For example, if a banner has a CTR of 20:1, it means that 1 out of 20 people
have clicked on it (i.e. 5% of the people who viewed it).
- GIF
- Graphic Interchange Format.
A common file format for web graphics (and banners). Not always the best
choice for photo-realistic images.
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- JPG
(or JPEG)
- Joint Photographic Experts
Group. A common file format for photo-realistic images. Not as common as GIF
for banners because JPEG compression has a tendency to blur small text
(which banners usually have).
[ Java Banner Gallery ] [ Image Banner Gllery ] [ Banner Definitions ] [ Microbuttons ] [ Sample Graphics ] [ Planet Logos ] [ Backgrounds ]
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