You
ask ... "Why should we have a presence on the Web?"
And the
answer is very, very clear.... The World Wide Web enables you to get
information about your company and its products and services to tens of
millions of people worldwide. It lets you provide support to your
existing customers easily and at no charge. It allows you to offer as
much information about your company as you like for potential customers
to see. The Web does all this 24 hours per day, 7 days per week for a
cost that put other marketing techniques to shame.
With an
estimated market of over 50 million people (and growing at a very rapid
rate), the World Wide Web is much more just another form of
advertisement, it is a marketing tool that can be designed for any of a
number of reasons. Every company today is either currently on the Web or
thinking of how they are going to get there. Why is this? An online
presence for your company is simply an increasingly bigger part of your
business' overall marketing strategy and effect. Look at the
benefits that the Internet and the Web provide companies today...
 | You
are on equal footing with the world's largest companies for
opportunities. |
 | You
can reach a potential 50+ million people worldwide, or reach strong
qualified market locally. |
 | It
makes you accessible to your customers as well as potential
customers 24 hours per day, 7 days per week. |
 | You
have free demographics and market research gathering capability from
both the Internet and from visitors to your web site. |
 | Provide
qualified leads for new clients or contacts. |
 | You
can gather information about your competitors who are online as well
as information that can help your business in general. |
 | Generate
immediate orders from new and existing clients, which will increase
your profits. |
 | You
can allow customers to access information about your company, obtain
product and service information, support, updates, and news about
new products and/or services. Provide as much information to
customers about your company as they are willing to read, hear or
see. |
 | Enable
customers to contact you or request more information on your company
or the products that you sell. |
 | Used
as an inexpensive form of marketing research. |
 | Market
your products to customers by showing detailed product or service
information. |
 | Serve
your customers better by providing constant support for the products
or services you sell. |
 | You
can participate in a fast growing, interactive, multimedia
environment at a fraction of traditional print and television
advertising cost saving your company or organization a small fortune
on printing and mailing cost. |
 | Builds
credibility for your organization. |
 | Will
increase your competitive advantage. |