SEO for an Online Shop: Key Ecommerce SEO Techniques for 2021

Ecommerce was going from strength to strength already in the pre-pandemic era. And now with the prolonged close-downs and movement restrictions, people are relying more heavily than ever on online shopping.

So, how can you drive more and more traffic to your online shop?

There is one simple answer to that: by optimising your e-commerce website so you rank higher in SERPs (Search Engine Result Pages).

Now, we normally hear a lot of talk about the importance of using social media, paid ads and so on. However, a recent study conducted by SEMrush across 13 e-commerce verticals shows that Direct and Organic Search account for over 80% of all traffic to an ecommerce website. Compared to this, Social accounts for a paltry 2.92% and the Paid fares slightly better at 6.19%.

The above findings should suffice to show the importance of SEO for an online shop. The basic thing to keep in mind is that you’ll have to score more SEO points. But how do you do that?

In this article, we spoke to Jason Boyd who runs an ecommerce SEO agency to discuss some strategies specific to e-commerce businesses. Of course, no matter what kind of website you run, you’ll always have to concentrate on some basic good SEO practices (proper keyword research and planning, content optimisation, link building and many others). Consider those practices as fundamentals.

However, there are things you need to focus on specifically for an e-commerce website and this is what we’ll discuss in the present article.

Key SEO Techniques for an Online Shop

1. Assigning Keywords

So, you’ve done your keyword research and settled on a cluster of ‘body’ and ‘long-tail’ keywords. Now, it’s time to assign those keywords to each and every page of your website.

However, as an online store, you probably have a large number of products on offer— which means your website contains many product pages. In this scenario, one thing you should always avoid is to have multiple pages with the same set of keywords. This way, all these different pages will be competing against each other for higher search engine results. And of course, you don’t want that to happen!

So, make sure to list all your different pages (product pages, category pages, and so on) with separate sets of keywords. This also points to the importance of choosing a large CLUSTER of keywords (and not just a set of keywords) when it comes to keyword planning for online stores.

2. Mobile Optimisation

Already in 2016, smartphone and other mobile devices had surpassed desktop as devices that are used most by people to access websites. Little surprise then that Google now assigns higher rankings to mobile-friendly sites.

However, keep in mind that mobile optimisation does not refer to making all your content available on a smaller screen. You’ll need to ‘optimize’ all that content to facilitate a fast and seamless experience for the mobile user.

So, how were you to do that? Well, first of all, you’ll need to improve the site’s loading speed. Studies tell us that over 50% of potential visitors will leave your site if it takes more than 3 seconds to load.

That is something! In other words, every second counts! So, practice the following in order to minimise the load speed:

• Reduce redirects
• Minify code
• Optimise the images
• Leverage browser caching

Additionally, vis-à-vis mobile optimisation, it’s also important that you avoid intrusive interstitial ads that directly affect the usability factor on mobile devices. So, take time to learn what sort of modals, overlays or pop-ups you can use safely (and those you should avoid) for your site’s mobile platform.

3. Site Architecture

For e-commerce websites, a ‘flat architecture’ (Homepage> Categories> Sub-Categories> Products) is considered best in terms of UX, ranking and conversion. According to SEO specialists, this type of architecture maximises ‘authority’ for an e-commerce site by easily helping visitors pass from homepage to the relevant product page via internal links.

And yes, make sure to submit a sitemap to Google and other prominent search engines to ensure that all your pages are properly indexed and crawled.

4. Improve ‘Dwell Time’

‘Dwell time’ refers to the time a visitor spends on your site. Google’s algorithms understandably read longer dwell time as a positive ranking signal.

For an ecommerce site, you can improve both dwell time and usability (of course, one is linked to the other) by incorporating features such as thorough, well-written and vivid product descriptions; high-res and attractive photos of the products, product videos, 360degree views of the product; live chat; social share buttons; plenty of verified customer reviews.

Also, whenever possible, put a Comparison Chart on the product page so the visitor can compare the prices and specs of your competitor products without having to leave your website.

And finally, make sure that your site is equipped with a streamlined checkout and a robust search function.

So, the above are some of the key techniques one can employ in order to maximise traffic and conversion from his online store.

Some More Useful Ecommerce SEO Tips: Blog and Google Shopping

In addition, you must also consider Running a Blog for your e-commerce website. A blog helps you add fresh content on a regular basis and Google loves fresh content and reads it as an indicator that your site is relevant and active.

And finally, we highly recommend all online shop owners to list their products with the Google Shopping. Remember those series of images that currently appear on top of the paid ads and organic results? Those are the listings that redirected from Google Shopping.

Go to the Google Merchant Center and open a free account to list your product (with product data, images, etc.) with Google Shopping.

Google’s PPC Advertising for Searchers

Pay Per Click advertising with Google Pay Per Click is a great method for advertisers to make profits. However, the methods used by Google in order to pay for the advertisements can cause problems. For instance, the Pay Per Click advertising networks can take a long time to pay for an ad and there are usually no guarantees that your ad will even be displayed. There is also no guarantee that you will receive targeted traffic to your website. These are just a few of the problems associated with this advertising method. In order to avoid these problems, many people are turning to companies like AdWords and AdSense.

If you have done any research on the internet at all, then you have likely heard about Google Pay Per Click advertising. You may wonder how it works. Basically, Google will create adverts based on a particular keyword phrase that is entered into the Google search box. If a user enters a specific keyword phrase that you have chosen, then a matching ad will be shown. This ad may show up for a short period of time or for a long period of time depending on how the search term is used by a user. If a user is interested in your product, they may click on your ad to learn more about it.

Although you may not think that PPC advertising works, it can provide you with a lot of benefits. One of the best tips that you can get when using Google PPC is to select your keywords carefully. This can give you a higher ranking in the search engines and this means that your adverts will show up for more users. In order to get a high ranking, you need to select your keywords carefully and this means learning what keywords are popular with searchers.

It is also important to remember that you do not have to spend a large amount of money on each advert. In fact, using these tips will give you a large number of adverts that will cost you very little. You will also benefit from using keywords that are relevant to your website and will allow you to get a good placement in the search engine.

When you use the Google AdWords tips, it is essential to ensure that you write good ads that will be effective. If your adverts do not meet the requirements, then you will not be able to generate any sales. For example, if you write a PPC adverts and they are only displayed on a tiny section of the search engine, then you will not benefit from spending a lot of money on them. As a result, you need to make sure that you write suitable adverts. You should also ensure that the adverts are well-written so that they grab the user’s attention.

In addition, you should ensure that the adverts are targeted towards the people who are most likely to be searching for the type of products or services that your website offers. The search engines will show your adverts based on keywords that you have used. These keywords will give you an idea of how many people are likely to be searching for the items or services that your website has to offer. This can help you determine the amount that you need to spend on your PPC adverts.

 

How Social Media Can Help Your Business Grow

Social networking is becoming more popular as the years pass. It’s now easy to stay in touch with friends and family, keep up on what’s going on in your business, even get involved in discussions online, and much more. One of the newest social networking platforms that’s starting to attract business owners is LinkedIn. Here are some tips for how social media can help your business grow.

LinkedIn is free for all registered users. That means you can invite your existing clients to ‘Sign up for LinkedIn.’ Once they become linked to your profile, they’ll be able to see all of the things that you know about them, and also in what you do (if you’ve done any deals with them).

However, not everyone should be connected to your business through LinkedIn. It’s not safe for clients or prospects to give out their information there. There are, however, several people who have put their personal information on LinkedIn so that they can be contacted by potential clients or business partners. These people receive endless phone calls from clients, mostly from businesses looking to do a deal with them. They end up feeling paranoid, because they feel their information might be used against them.

When your LinkedIn profile says that you’re connected to 80+ other people, you can be pretty sure that you can be linked to anyone who signs up for your feed. Many companies have begun to employ this tactic to get new clients. You should always check your feeds to make sure no one is contacting your clients by mistake.

Facebook is the largest social media network. It’s very similar to LinkedIn, except that Facebook allows you to keep your profile open to the public, whereas LinkedIn requires a subscription. In order to access the numerous networking opportunities that come with using Facebook, you’ll need to create an account. It doesn’t take long to do, and you can even do it from your home. Marketing your business online is easier than ever, and Facebook makes it much easier to connect with your target audience.

Twitter is another great way to get the word out about your business. If you have a blog or other web presence, you can link them up to your Twitter account. Your followers will see your posts from both places and will likely click on the links to your site as well. This is great if you want to let your clients know about sales or specials that you are running. It can also help you get the word out about the latest news in your industry.

Another tool that can be used to market your business through social media is the Facebook Like button. You can place this on any of your company Facebook pages, and every time a client clicks the button, they will be asked to “Like” your page. Each time that someone “Likes” an item posted on your page, they will be shown the screen shot of the item. Every time that person likes an item, they will be taken to the company Facebook homepage. This is a great way to attract new clients to your business.

In order for how social media can help your business grow to the next level, you need to understand how the entire process works. The first step involves creating a page for your business on Facebook. From there, you’ll need to select which pages you want to promote yourself on. Next, you’ll start spreading the word about these pages. You can either do it by word of mouth, or you can use other tools like Twitter and Twellow that will help you reach a lot more people.

How to Choose a Web Designer

How to choose a web designer depends on your personal tastes and requirements. Choosing a website design company is no different. You need to do some homework, figure out your requirements and ensure you get a company that meets these requirements. To choose wisely, you must know what you want, rather than trying to guess what you want or settle for anything less than what you want.

A good website design company should have good contacts in the industry. It would be a good idea to hire one who has been doing this kind of work for a long time. The experience of the website designer should stretch back several years. This is important because good companies and experienced website designers know what works and what does not work. They know how to balance the needs of the client with the design of the website.

You should find out how long the studio has been operating. A web designer that has been operating for more than a few months is best as they are more reliable and have a better track record. You should also consider whether the company employs freelancers or employees. A freelancer may cost you more, but if you want a fast turnaround and high quality website, this is the only option. Hiring employees is a bit risky as most companies have minimum requirements, which can be a stumbling block for inexperienced designers.

If you do not find the answer to how to choose a website designer within your shortlist, you should look for an SEO (search engine optimization) specialist. An SEO expert can optimize your website without any programming or coding skills whatsoever. Most importantly, though, they have experience. An SEO specialist is the best choice if you are looking for a quick solution. SEO can be an ongoing process and you may not find someone who can guarantee a high ranking in search engines within a few weeks.

The last thing you should check on before making a choice is the portfolio of the web designers. It’s best to make sure they have a portfolio as it will give you an idea of their style. A good portfolio will also give you an idea of the amount of work they put into their designs.

Choosing website designers from an internet based recruitment agency will save you time and money. These services will search the world wide web for you and match up the best designers with you. This is especially useful if you want to hire a freelance website designer but do not have access to their portfolio. These agencies make it easy for people to find suitable website designers all over the world in one place.

Facebook Advertising Basics

If you want to promote your products through the internet, then you should definitely know the Facebook Advertising Basics. Facebook has become one of the largest social networking sites in the world with over 500 million users and growing. Advertisers have realized the power of Facebook, and so advertising on Facebook has become a normal course of action for companies who want to promote their brand. Learn some Facebook advertising basics to get started:

 

How to advertise on Facebook: Since Facebook is a very popular website, you can get an effective approach to advertising there. One way how to advertise on Facebook is through sponsored content. Companies can create sponsored content in their website or blog and have ads placed within them. These ads will be linked to any advertisement they have on Facebook. This can be one way how to advertise on Facebook since you only pay if someone clicks on your ad. This is less expensive than other methods of advertising.

 

The next step in how to advertise on Facebook is creating effective ad campaigns. You need to look at the keywords and the images or videos that you are going to place as part of your campaign. It is essential that your campaign has a high targeting percentage since this will ensure that only targeted consumers will click on your ad. A low targeting percentage will only result in wasted money and a loss of potential customers.

 

Once your ad campaign is ready, you need to make use of Facebook’s listing alerts. The listings alerts allows Facebook users to see what ads are being displayed based on certain criteria. If your ad campaign only targets teenagers, for example, then you do not want teenagers to be seeing your ads since they are not interested in the product you are selling. With the listing alerts, Facebook users will only be able to view the ads that are relevant to the user’s age and gender.

 

After setting up your ad campaign and working with the Facebook ad copy, you will need to determine how the cost-per-sale will work. The cost-per-sale is how you will calculate how much you are going to pay for each ad. This is based on how many people click on your ad, how many leads are generated, how many sales are made, and how long your ad is displayed for. The cost-per-sale also takes into account the placement of your ads and the amount of time you want to display your ad for. You can specify how long you would like your ad to stay up for by setting the maximum time allowed for your ads. There is also a minimum amount of time that your ads must be displayed before Facebook will take them down.

 

Once you are satisfied with all the information that is given to you by the Ad Manager, you can then click on ‘create an ad’ at the bottom of the page. You will be asked for a name, a description, a company logo, and a title for the ad. When you have completed all of these steps, you will be able to see which types of ads will best fit your business. If you have any questions about how to create the ads or anything else related to the ad creation process, you can contact the Facebook ads manager. They are available to help you at any time, just make sure you check back often.

Digital Marketing for Your Business

The Advantages and Disadvantages of Digital Marketing for Your Business

digital marketing for your business

Digital marketing is undoubtedly one of the best ways to advertise your product or service to the masses. It can help you increase your sales, enhance your brand’s recognition, improve your web presence, and attain your targeted audience. In addition, it’s an excellent way to remain up-to-date with the latest internet marketing trends and technologies. But which are the advantages and disadvantages associated with digital marketing?

There are some advantages associated with digital marketing, but some disadvantages as well. One advantage is that it helps you reach out to millions of people globally instantly. With digital marketing, you can engage in successful branding campaigns with very little expense required. Because it’s all done online, you have the ability to measure results in real time and make necessary changes. You can also save a lot of money on printing costs since you won’t need to hire a staff to represent your brand in person.

Another advantage of digital marketing over traditional marketing strategies is that it can be integrated with other online marketing strategies, giving you a bigger reach to your target audience. You can use social media, SEO, video, and many other tools to promote your business and increase awareness among your target audience. However, there are a few disadvantages that come along with this marketing strategy.

One of the disadvantages of implementing this strategy is that it requires a lot of time to set up and implement. It requires a website, relevant content, and a host of social media accounts, email addresses, blogs, and articles in order to begin driving traffic to your site. It can take weeks or months to get started, which means you’ll have to be consistent in your efforts in order to see results. Your marketing tactics can become ineffective if you don’t update them as new trends emerge.

A second disadvantage is that it can be expensive. You’ll have to invest in software, pay for advertising, and pay per click programs in order to reach potential customers. This can quickly become very expensive. A third disadvantage is that it may not target the right audience. Even though you may find some success, if you don’t target the right audience, you’re not going to experience great results.

So what do these three disadvantages mean for your business? First, they shouldn’t stop you from using digital marketing. It doesn’t matter how well you plan, you may not reach your goals with a traditional marketing campaign. It just takes more time and effort than a digital one. In addition, the advantages of reaching your business goals sooner are so much greater than the disadvantages. Using SMO has many benefits, including reaching the right audience, lowering your cost per sale, increasing your market share, and increasing your profit.

HTML Basics

Start with a title

Every HTML document needs a title. Here is what you need to type:

<title>My first HTML document</title>

Change the text from “My first HTML document” to suit your own needs. The title text is preceded by the start tag <title> and ends with the matching end tag </title>. The title should be placed at the beginning of your document.

Add headings and paragraphs

If you have used Microsoft Word, you will be familiar with the built in styles for headings of differing importance. In HTML there are six levels of headings. H1 is the most important, H2 is slightly less important, and so on down to H6, the least important.

Here is how to add an important heading:

<h1>An important heading</h1>

and here is a slightly less important heading:

<h2>A slightly less important heading</h2>

Each paragraph you write should start with a <p> tag. The </p> is optional, unlike the end tags for elements like headings. For example:

<p>This is the first paragraph.</p>
<p>This is the second paragraph.</p>

Adding a bit of emphasis

You can emphasize one or more words with the <em> tag, for instance:

This is a really <em>interesting</em> topic!

Adding interest to your pages with images

Images can be used to make your Web pages distinctive and greatly help to get your message across. The simple way to add an image is using the <img> tag. Let’s assume you have an image file called “peter.jpg” in the same folder/directory as your HTML file. It is 200 pixels wide by 150 pixels high.

<img src="peter.jpg" width="200" height="150">

The src attribute names the image file. The width and height aren’t strictly necessary but help to speed the display of your Web page. Something is still missing! People who can’t see the image need a description they can read in its absence. You can add a short description as follows:

<img src="peter.jpg" width="200" height="150"
alt="My friend Peter">

The alt attribute is used to give the short description, in this case “My friend Peter”. For complex images, you may need to also give a longer description. Assuming this has been written in the file “peter.html”, you can add one as follows using the longdesc attribute:

<img src="peter.jpg" width="200" height="150"
alt="My friend Peter" longdesc="peter.html">

You can create images in a number of ways, for instance with a digital camera, by scanning an image in, or creating one with a painting or drawing program. Most browsers understand GIF and JPEG image formats, newer browsers also understand the PNG image format. To avoid long delays while the image is downloaded over the network, you should avoid using large image files.

Generally speaking, JPEG is best for photographs and other smoothly varying images, while GIF and PNG are good for graphics art involving flat areas of color, lines and text. All three formats support options for progressive rendering where a crude version of the image is sent first and progressively refined.

Adding links to other pages

What makes the Web so effective is the ability to define links from one page to another, and to follow links at the click of a button. A single click can take you right across the world!

Links are defined with the <a> tag. Lets define a link to the page defined in the file “peter.html”:

This a link to <a href="peter.html">Peter's page</a>.

The text between the <a> and the </a> is used as the caption for the link. It is common for the caption to be in blue underlined text.

To link to a page on another Web site you need to give the full Web address (commonly called a URL), for instance to link to www.w3.org you need to write:

This is a link to <a href="http://www.w3.org/">W3C</a>.

You can turn an image into a hypertext link, for example, the following allows you to click on the company logo to get to the home page:

<a href="/"><img src="logo.gif" alt="home page"></a>

Three kinds of lists

HTML supports three kinds of lists. The first kind is a bulletted list, often called an unordered list. It uses the <ul> and <li> tags, for instance:

<ul>
  <li>the first list item</li>

  <li>the second list item</li>

  <li>the third list item</li>
</ul>