Social networking is becoming more popular as the years pass. It’s now easy to stay in touch with friends and family, keep up on what’s going on in your business, even get involved in discussions online, and much more. One of the newest social networking platforms that’s starting to attract business owners is LinkedIn. Here are some tips for how social media can help your business grow.
LinkedIn is free for all registered users. That means you can invite your existing clients to ‘Sign up for LinkedIn.’ Once they become linked to your profile, they’ll be able to see all of the things that you know about them, and also in what you do (if you’ve done any deals with them).
However, not everyone should be connected to your business through LinkedIn. It’s not safe for clients or prospects to give out their information there. There are, however, several people who have put their personal information on LinkedIn so that they can be contacted by potential clients or business partners. These people receive endless phone calls from clients, mostly from businesses looking to do a deal with them. They end up feeling paranoid, because they feel their information might be used against them.
When your LinkedIn profile says that you’re connected to 80+ other people, you can be pretty sure that you can be linked to anyone who signs up for your feed. Many companies have begun to employ this tactic to get new clients. You should always check your feeds to make sure no one is contacting your clients by mistake.
Facebook is the largest social media network. It’s very similar to LinkedIn, except that Facebook allows you to keep your profile open to the public, whereas LinkedIn requires a subscription. In order to access the numerous networking opportunities that come with using Facebook, you’ll need to create an account. It doesn’t take long to do, and you can even do it from your home. Marketing your business online is easier than ever, and Facebook makes it much easier to connect with your target audience.
Twitter is another great way to get the word out about your business. If you have a blog or other web presence, you can link them up to your Twitter account. Your followers will see your posts from both places and will likely click on the links to your site as well. This is great if you want to let your clients know about sales or specials that you are running. It can also help you get the word out about the latest news in your industry.
Another tool that can be used to market your business through social media is the Facebook Like button. You can place this on any of your company Facebook pages, and every time a client clicks the button, they will be asked to “Like” your page. Each time that someone “Likes” an item posted on your page, they will be shown the screen shot of the item. Every time that person likes an item, they will be taken to the company Facebook homepage. This is a great way to attract new clients to your business.
In order for how social media can help your business grow to the next level, you need to understand how the entire process works. The first step involves creating a page for your business on Facebook. From there, you’ll need to select which pages you want to promote yourself on. Next, you’ll start spreading the word about these pages. You can either do it by word of mouth, or you can use other tools like Twitter and Twellow that will help you reach a lot more people.