Facebook Advertising Basics

If you want to promote your products through the internet, then you should definitely know the Facebook Advertising Basics. Facebook has become one of the largest social networking sites in the world with over 500 million users and growing. Advertisers have realized the power of Facebook, and so advertising on Facebook has become a normal course of action for companies who want to promote their brand. Learn some Facebook advertising basics to get started:


How to advertise on Facebook: Since Facebook is a very popular website, you can get an effective approach to advertising there. One way how to advertise on Facebook is through sponsored content. Companies can create sponsored content in their website or blog and have ads placed within them. These ads will be linked to any advertisement they have on Facebook. This can be one way how to advertise on Facebook since you only pay if someone clicks on your ad. This is less expensive than other methods of advertising.


The next step in how to advertise on Facebook is creating effective ad campaigns. You need to look at the keywords and the images or videos that you are going to place as part of your campaign. It is essential that your campaign has a high targeting percentage since this will ensure that only targeted consumers will click on your ad. A low targeting percentage will only result in wasted money and a loss of potential customers.


Once your ad campaign is ready, you need to make use of Facebook’s listing alerts. The listings alerts allows Facebook users to see what ads are being displayed based on certain criteria. If your ad campaign only targets teenagers, for example, then you do not want teenagers to be seeing your ads since they are not interested in the product you are selling. With the listing alerts, Facebook users will only be able to view the ads that are relevant to the user’s age and gender.


After setting up your ad campaign and working with the Facebook ad copy, you will need to determine how the cost-per-sale will work. The cost-per-sale is how you will calculate how much you are going to pay for each ad. This is based on how many people click on your ad, how many leads are generated, how many sales are made, and how long your ad is displayed for. The cost-per-sale also takes into account the placement of your ads and the amount of time you want to display your ad for. You can specify how long you would like your ad to stay up for by setting the maximum time allowed for your ads. There is also a minimum amount of time that your ads must be displayed before Facebook will take them down.


Once you are satisfied with all the information that is given to you by the Ad Manager, you can then click on ‘create an ad’ at the bottom of the page. You will be asked for a name, a description, a company logo, and a title for the ad. When you have completed all of these steps, you will be able to see which types of ads will best fit your business. If you have any questions about how to create the ads or anything else related to the ad creation process, you can contact the Facebook ads manager. They are available to help you at any time, just make sure you check back often.